Whiteboard Animation

Coast Alive Toolkit Animation Video

This brilliant animation was produced to provide a quick summary of a great project called Coast Alive, that touched so many different aspects of how best to get people to use the Great Outdoors sensibly to achieve a healthier lifestyle. 

The project partners had a total of 12,000 km of paths all around the North Sea, now they wanted to find ways to persuade people to use them.

Research on physical activity promotion shows that it is necessary to combine environmental improvements with promotional and social marketing activity, to maximize uptake.

Alongside promoting activity, an additional challenge lay in addressing the possible negative consequences of widespread promotion of trail use. There was concern that successful promotion of increased activity on the paths network would also lead to negative environmental impacts. This is what they learned.

Artwork by Ronan Coyle

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